Web 2.0 is a new way to provide Internet-based applications by integrating multiple services, components,
and databases into a single, composite (or mashup) application. Most definitions of Web 2.0 emphasize characteristics
such as service delivery rather than packaged software, but all of them require highly interactive user interfaces
and a cost-effective, standards-based model for application integration and large-scale deployment. For example, a Web 2.0 application can enable a sales representative to review a business customer's last
five orders accessed from the enterprise CRM system. At the same time, the representative can receive an alert
about the customer's company through an integrated Yahoo! Finance RSS feed. The representative can now make a call
on the customer backed by accurate, timely information specifically tailored to the account. Web 2.0 promises
to expand the functionality of core business applications, knit together multiple services, and deliver a feature-rich
user interface to enhance the customer experience and employee productivity. Many successful companies have realised that the only question about Web 2.0 is not "if," but rather "when" and "to what degree." 
Solutions aligned with customer objectives.
What is Web 2.0?
Challenges for the Enterprise
Despite the opportunities offered by Web 2.0, today's larger enterprises have found Web 2.0 application development extremely frustrating. A simple Web application with a Netscape 3 level of HTML talking to a single database requires a high level of developer expertise. J2EE development is often difficult, and projects are often delivered late and over budget. The expense and difficulty is magnified when developers leverage that legacy technology to build Web applications that use Web services to aggregate information from multiple back ends into a single, interactive view with a rich interface. In addition to its high development costs, J2EE demands an expensive hardware infrastructure.
ActiveGrid Web 2.0 Solutions
For organisations seeking a flexible application development and deployment environment, ActiveGrid delivers an enterprise-level Web 2.0 solution that tightly integrates with the existing enterprise infrastructure. ActiveGrid Studio makes it easy to create rich, interactive Web 2.0 applications that integrate existing databases, applications, and services. ActiveGrid Server is a next-generation server built with lightweight-architecture principles that can scale across large clusters of commodity machines. With ActiveGrid, the benefits of Web 2.0 can be fully realised: CEOs can efficiently deliver new service-oriented applications that enable their enterprise. CIOs can save money with commodity hardware and flexible deployment options. Developers can accelerate the development and delivery of rich, service-oriented applications.
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